Native Instruments announce new drop including nine new products set to transform, innovate and inspire
13 / September / 2018
Native Instruments announce new drop including nine new products set to transform, innovate and inspire the music production world
Return of Traktor, a new entry level family of production hardware, Kontakt 6, Komplete 12, Massive X and more...
PRODUCT FACT SHEETS : http://goo.gl/rRndHU
Recognised as the world’s forefront company for digital music production and DJing software, Native Instruments have established themselves as an industry innovator and game-changer. Now, they announce their heaviest product drop in the company’s 22 years, featuring it’s most loved brands, including MASCHINE, KOMPLETE and TRAKTOR. This release is in line with Native Instrument’s ethos to inspire ‘THE MUSIC IN YOU’ - providing a range of high quality equipment at a price range for most pockets, the new drop is strong news for the brand new producers and techies alike.
As well as massive updates to platforms like KONTAKT, and KOMPLETE, there’ll be new pro-grade hardware and software products, plus the release of the KOMPLETE KONTROL S88 Mk2 keyboard and the huge announcement of MASSIVE X, a complete revamp of the synth that sparked subcultures after it was launched 11 years ago.
For entry-level producers, there’s a new collection of hardware with the MASCHINE MIKRO MK3 and theA-SERIES range of KOMPLETE KONTROL keyboards; bringing the best technology down to accessible low price points. News comes on the back of updates to NI’s online programmes including The Loop Loft, MetaPop and sounds.com.
KOMPLETE KONTROL A-SERIES and S-SERIES have also been made even more accessible for users who are visually impaired. The hardware contains touch-sensitive rotary encoders which provide auditory feedback when engaged with - allowing the user to make adjustments to the hardware with complete precision.
“The launch of Sounds.com in January 2018 was a pivotal moment for NI; adding online services to complement our deeply integrated hardware and software products. With these building blocks in place, we are now perfectly positioned to execute on our vision of truly democratizing music creation and inspire all music lovers to create. Tearing down historical barriers to entry like cost, product complexity and interoperability with other manufacturers has been our focus for decades, and with this release we’re excited to deliver a mix of product evolution and revolution, threading together the best NI has to offer for amateurs, hobbyists and professionals alike.” - CEO, Daniel Haver
TRAKTOR is a highlight of hardware releases with the launch of the TRAKTOR S2 Mk3 and S4 Mk3 DJ systems, and TRAKTOR PRO 3 software. The S2 Mk3 is a 2-channel DJ system that lets you easily piece together sets with FX, samples, and more, all at a low price point. The S4 Mk3 boasts a unique way to mix with Haptic DriveTM – motorized, touch-sensitive jog wheels that provide haptic feedback for an entirely new way to DJ, meaning performers feel their mix, as well as see and hear it.
On top of this, the online elements complementing NI’s growing hardware and software portfolio have had major updates with Sounds.com presenting new subscription tiers and expansion to 23 territories.
“Today we’re at a tipping point where technology is becoming intuitive, accessible and affordable enough to widen the music creation market significantly. This release marks a new chapter in NI history, with products positioned at all levels, new inspirational starter kits to guide first experiences, platforms that facilitate our partners to grow with us, complementary online services and unique technology that will enable millions more to find the music in them.” Mate Galic - Chief Innovation officer
For any would-be producers who have thought about taking the plunge into buying products, but not got there yet, Native Instrument’s new range provides accessibility and ease. For established sound engineers, there’s an established and rich platform with products of all shapes and sizes for any producers.
Back in 2001, Traktor was the first DJ software to conquer the dance floor. Nearly two decades on,TRAKTOR PRO 3 steps into the booth with punchier sound; powerful one-knob Mixer FX; and a sharper, clearer interface. The new software is only part of the story; NI’s most successful DJ systems to date are back with unique new features to immerse users deeper into the mix and help them define their own DJ style.
PRODUCT FACT SHEETS : goo.gl/rRndHU
KOMPLETE 12 SELECT
KOMPLETE 12 ULTIMATE
KOMPLETE 12 ULTIMATE Collector’s Addition
KOMPLETE KONTROL 425
KOMPLETE KONTROL A49
KOMPLETE KONTROL A61
KOMPLETE KONTROL S49
KOMPLETE KONTROL S61
KOMPLETE KONTROL S88
MASCHINE MIKRO MK3
TRAKTOR KONTROL S2 MK3
TRAKTOR KONTROL S4 MK3